A business can at times struggle to find new momentum as much as the executives within. A marathon runner can hit a ‘wall’ during the 26 mile race and it is not uncommon for a business to hit a ‘wall’ at some stage in its life. However, unlike the marathon runner, the business can stay in the ‘wall’ for a number of years. On exiting the wall, the business can move on to new and fertile land, plateau or head towards the rocks.